The initiative commits the business to doubling the use of recycled materials across its operations by 2028. Meeting this target will mean 80% of all materials used to create Curver’s product range will derive from a recycled source. The programme will focus on three areas: material innovation, design innovation and business responsibility.
Curver marketing director of UK and Ireland Edward Johnson commented: “To address the environmental challenges we face as a society, we must collaboratively work to live more sustainably. Curver understands the role we should play as a partner to help our customers and consumers in this regard.
“The launch of ‘We Care’ is a significant milestone for the company. We have set ourselves an ambitious target to use 80% recycled materials across our operations within the next 10 years, but it’s a target I’m confident we can achieve.
“We are already the largest user of recycled plastic in the industry and lead the way in creating technology solutions to produce zero-waste 100% recycled plastic products designed to last a lifetime.
“As a business we are making good headway in tackling the sustainability challenge and minimising our operational footprint, but we also know we have to further improve our approach and invest in our future. ‘We Care’ will help drive our strategic vision and deliver practical solutions.”