Curver, part of the global Keter Group which manufacturesrs home and garden products, is supporting a group-wide core sustainability pledge to upweight recycled content in total production.
In response to a growing consumer desire for products which do less harm to the planet, the brand has been innovating its design and manufacturing processes to maximise the reuse of materials.
And it is already on the trajectory to reach that goal thanks to the launch of core indoor storage ranges from Curver such as the Jute collection, designed with the eco-conscious consumer in mind.
Inspired by handcrafted textiles, the range includes a selection of multi-functional baskets made from 100% recycled plastic offering a collection of storage solutions for the home. The plastic used is post-industrial recycled material.
Available in small, medium, and large sizes, they have been designed in off-white, deep shadow grey, forest green, and peppercorn providing retailers with a variety of options for consumers to enable retailers to maximise basket spend.
Edward Johnson, managing director at Keter UK, comments: “We are already the largest user of recycled plastic in the industry and feel a responsibility to lead the way in creating solutions to produce zero-waste 100% recycled plastic products designed to last a lifetime.
“There is an ongoing debate about plastics and through eco-conscious innovations, we can tackle the impact and help to build a better world.
“The Jute collection, along with Curver’s Terrazzo and Infinity ranges are just a few examples of how we have made conscious efforts to our design and manufacturing arm to enable us to create useful products from recycled materials. We have pledged across the business to achieve a more efficient and less impactful approach to create the lifetime products society wants.”