Currys PC World saw a rise in shoppers opting for click & collect on Black Friday (November 25).
With 10 orders per second being processed during peak trading time (2-3pm), the retailer received an 8% year-on-year surge in customers choosing to pick up their items in-store later on, making the most of the omni-channel shopping options available to them. Two-thirds of online visitors were from mobile devices.
Home delivery also increased compared to the same time last year as TVs were once again a hot favourite. Shoppers were also eagerly getting their hands on laptops, Google Chromecasts and Samsung Tablets as well as large kitchen appliances.
More shoppers were hunting for deals online at 7am this year – an hour earlier than in 2015 – while evening traffic was also up in comparison to Black Friday 2015.