Electricals retailer Currys PC World reported its biggest ever start to Black Friday (November 27).
In the morning alone, there was an 1100% increase in hourly unique visitors and a 2900% increase on orders compared to the same time a week earlier.
With a 30% increase in deals and a 40% increase in stock, Currys PC World saw a record peak in mobile phone traffic of 58% as the deals went live at 6am. As stores across the country began to open and people made their way into work, traffic switched from mobile to in-store and desktops.
Black Tag deals are continued throughout the weekend with up to £600 off large screen 4K TVs, wearable tech at half price and nutri-blenders at their lowest ever price. Customers took advantage of the various multichannel options available, with 90% of customer journeys starting online and shoppers choosing to Click and Collect or take advantage of free home delivery.
On the morning of the day itself, Stuart Ramage, e-commerce director at Currys PC World, said: “Last year was one of our most successful trading days ever, so we’ve spent the last year preparing for this year’s event. We’ve seen unprecedented demand online with a 53% increase in hourly web traffic and across the country we’ve seen customers queuing from before the stores open – everyone’s in good spirits and things are running smoothly.”