Creative Tops has signed a deal that will see it enter a new partnership with the Mr Men and Little Miss brands.
The company has been awarded the licence across kitchenware and homeware products and will be working with UK licensing agency Fluid World, with the remit to breathe new life into this classic British brand.
Over the past 40 years, the Mr Men and Little Miss characters have created huge brand awareness in the UK and the aim is to revitalise the brand by introducing a fun new style which is flexible and easily interpreted across different product categories. Designs will be age appropriate and gender specific.
Said Creative Tops marketing and PR manager Clare Farthing: “We’re delighted to be working with such an iconic property. Mr Men and Little Miss will add a strong dimension to our heritage brand portfolio. We’re fully immersed in the brand DNA and this passion will help us to bring the very best products and designs to our customers.”