Following research among the buying community, a new direction has been announced for the 2015 edition of trade show Pulse.
The event will take place at a new home: Kensington Olympia in London, from Sunday May 10 to Tuesday May 12. It comprises five sections: Launchpad, Living, Fashion, Trends and Shop Talk.
Exhibition organiser Clarion Events said: “With a reputation for irresistible products and stand-out design, Pulse is ramping up its offer for 2015 to bring visitors even more exclusive content, educational insight and inspiring trends.”
At the new Pulse, a panel of experts have curated hundreds of products from many new UK and international designers. The panel includes ‘London Evening Standard’ design writer Katie Law, who is collaborating with Pulse to curate the Living section of the show; David Nicholls, features director at ‘House & Garden’, who is working with Pulse to curate Launchpad.
There will also be live seminars on subjects such as ecommerce, trends and business advice, along with fresh features at the show.
New for 2015 is Design Finland, described as ‘an inspiring collective of cutting-edge Finnish designers, making their debut at Pulse’. Design Finland is located on the International Design pavilion, right at the entrance of Pulse. Examples include Verso Design, which offers home furnishings and interior design products including the Happy Kitchen collection made of linen/cotton; and Hukka Design, which manufactures and markets cooking and gift products made of soapstone.
Also new is Hothouse Hungary: a collection of designers from Hungary, also located on the International Design pavilion. Examples vidonori (designer Nori Vido has a passion for cooking and has created her first concrete plate collection) and Papr!kum, which not only grinds paprika, but other kinds of dried spices like fennel, cayenne pepper, cinnamon, nutmeg or star anise, which allows users to conjure their own spice cocktails or spice mixes. After 5-15 seconds, the result is a coarse to fine ground seasoning, depending on how strongly Papr!kum is shaken.