With a sold-out exhibitor list, and just weeks to go before Exclusively Housewares opens its doors, show director Simon Boyd has commented on the trends being displayed by this year’s exhibitor line-up.
“Increased media coverage of all things baking and cooking has definitely been having a positive effect on the housewares market, with exhibitors rising to the challenge of increased consumer interest in home baking products, cake decorating accessories and even kitchen textiles with great new designs and products,” he said.
“We have also been observing an increase, over several seasons, in more design-led product development, which has the knock on effect of making functional products much more desirable as treats and gifts.”
He added: “The use of colour – even in items such as non-stick finishes, but particularly in silicone, gadgets, electrical appliances, tableware and even brushes, bins and sink drainers has resulted in many more colourful and fun items which consumers want to put on display in their kitchens and are also happy to give or receive as gifts.
“Traditionally we have always given glassware and tableware gifts, but award-winning design teams such as Joseph Joseph have made more prosaic items desirable.”
The event will be held on Tuesday, 11 June and Wednesday, 12 June at the Business Design Centre in London. Exclusively Housewares regularly attracts buyers from across the housewares, tabletop and small domestic appliances sectors, including all the key independents, cookshops and major department stores, plus garden centres, internet, mail order and TV retailers and the more general home and gift stores.
New exhibitors for 2013 are: Allsorted, Anniversary House, Dualit, Gers Equipement, GIMI, JWP, Make International, OvenLove, Riedel/Spiegelau, Rosti Housewares, Tontarelli, Vitamix and Whitbread Wilkinson.
In addition, 2013 will see Kenwood taking a stand in its own right, and a return to the show by Bamix of Switzerland, Dartington Crystal, Horwood Homewares and Paladone Products.