Countdown to Ambiente

Ambiente, which bills itself as the world’s most important consumer goods fair, is once again set to occupy the whole of Frankfurt Fair and Exhibition Centre.
The German trade show, which takes place from February 7 to February 11 2014, will play host to more than 4,700 exhibitors.

The entire eastern section of the Exhibition Centre with Halls 1 to 6 is reserved for the Dining section, while the Giving and Living sections share the western section with Halls 8 to 11.

With these three product sections, Ambiente presents the complete range of consumer goods for the table, kitchen, household and dining, as well as giving, the home and furnishing.

Ambiente is not only the sector’s launching pad for new products but also the venue for a wide variety of events, promotional programmes for young designers, trend shows and awards ceremonies.

The Dining and Giving sections are dedicated to tableware, kitchenware, housewares and gifts. This is where housewares buyers from around the world will be on the lookout for new products for their core and supplementary assortments. The Living section, on the other hand, is all about lifestyles, furnishing and decorating.

“The depth and breadth of the products to be found in the Dining and Giving sections is as unique as it is intersectoral, offering traders an ideal opportunity for consolidating their assortments,” said Nicolette Naumann, vice president Ambiente/Tendence.

Next year, it will be Japan’s turn to be the partner country of Ambiente. The Partner Country Globe was handed over by France to Japan at a ceremony during Ambiente 2013. After Denmark and France, Japan is Ambiente’s third partner country and the first from Asia. An extensive programme is planned, with theme days, activities and events. The project’s ambassador is architect and designer Yukio Hashimoto.

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