The Original Cookware Company’s website has been applauded in a review published in weekly trade magazine ‘Retail Week’.
Two sites – originalcookware.co.uk and zara.com – are assessed by Gemma Lovelock, founder of promotions marketing agency Lock-In Marketing, who shares her view of ‘good’ and ‘bad’ sites.
She commends The Original Cookware Company’s website as a ‘Mecca for keen cooks and budding bakers who want to source kitchen utensils, gadgets and crockery’.
She continues: ‘It’s the website of a 21-year-old, Leicester-based shop and it treats its site exactly as a retail business should – like a shop window.
“Cleverly categorising by cooking method means quickly and efficiently purchasing all the equipment you’d need for a Victoria sponge is a doddle. There are also niche services such as knife sharpening and cake tin hire, as well as inventive recipes from the owner, which make this site a real winner’.