ITV has today officially announced details of its new cookery series, which sees Simon Cowell’s production company scouring the country for Britain’s best home cooked recipe. The winning dish will earn a place on the shelves of Marks & Spencer.
Syco TV, a joint venture between Simon Cowell and Sony Music Entertainment, producers of The X Factor and Britain’s Got Talent, and independent television production company Optomen, producers of The Naked Chef, Great British Menu, Ramsay’s Kitchen Nightmares, Heston’s Feast and Mary Portas: Secret Shopper, have announced they are to work together on a major new prime time commission called ‘Food.glorious.Food’.
A judging team of expert foodies will travel the country in search of the best home cooked recipes. The competition will be open to everyone and the nation will watch as favourite dishes battle it out in huge tasting sessions for the chance to win a cash prize of £20,000 and an opportunity to cook for the country. At the end of the series, the winning dish will be available to buy at M & S stores across the country, the day after the results are announced (with all profits going to charity).
Simon Cowell said: “I love home cooking, which is one of the reasons I wanted to make this show. No one can make roast potatoes like my Mum and I’m sure lots of people feel the same way about their family recipes. This is not a show for snobs. This is giving someone a chance to have their recipe sold in a Marks & Spencer store.”
M&S executive director Steve Sharp said: “M&S is famous for bringing high quality, innovative food to the nation’s tables and we’re always looking for new ideas to whet our customers’ appetites. It’s surely a dream opportunity for any budding home cook to have their much loved favourite family dish sold in our stores – we can’t wait to see what they’ll be cooking up.”