The department store group’s head of shop trade for the South and West Alison Smith said the rise was “mainly driven by price-matching a competitor’s event on Fashion and Cook and Dine products, through our commitment to being ‘Never Knowingly Undersold’”.
Home sales were up 1.3%. Cook and Dine sales were positively impacted by the price-matching, which resulted in sales in the Living Dining category growing by 10.6% and Utility Shop sales increasing by 6.5%.
Electrical and Home Technology sales were up 2%. Sales of Audio and Connected Home products rose by 19.5% year-on-year, boosted by the launch of Ring’s smart doorbell.
Alison commented that Sony’s PlayStation promotion and the John Lewis’ three-year guarantee promotion on PlayStation 4 and Xboxes helped drive sales of gaming products up 342%.
Fashion sales were up 7.9% compared with the same week last year. The biggest increase was in Beauty, Wellbeing and Leisure where sales rose by 15.6%, followed by Menswear sales which grew by 9.5%.
Womenswear sales grew by 5.2%, women’s shoes increased by 15.7% year-on-year and jewellery by 14.5%.
Sales of the retailer’s collaborative women’s fashion ranges such as modern rarity, Somerset by Alice Temperley and Bruce by Bruce Oldfield had “very strong sales”, up 45.7%, as customers bought occasion outfits for weddings and summer events.