Consumers line up for Zwilling offer

Kitchen knife specialist Zwilling has achieved an exceptionally high rate of entrants into a consumer magazine’s recent prize draw.

Consumers line up for Zwilling offer

Twenty-one readers of BBC Good Food magazine were offered the chance to win an eight-piece Four Star professional knife block set which, at the time, had a suggested retail price of £385.

The average entry rate for similar promotions in the magazine during 2010 was around 17,000, but the Zwilling offer attracted 22,212 entries – over 30% more than the average.

Matthew Dennison, who heads up the Zwilling UK operations, said the company was “flattered to have achieved such a high entry rate”.

He added that it was “a strong endorsement of the BBC Good Food reader’s belief in the Zwilling high professional product quality and brand”.

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