Sales of wine are in the sharpest decline ever recorded, as a result of the economic downturn.
The trend is in stark contrast to the recent fortunes of wine, sales of which have rocketed over the last 10 years. According to research company Nielsen, the market grew 6% to £5.6bn in the year to end February.
Sales are now in dramatic reverse, down 5% in the month to May 17 compared to the same period in 2007. The fall is equivalent to around 4.5m bottles.