Housewares Business-to-business magazine for housewares retailers and their suppliers
Autumn Fair, which takes place on September 3-6, sees the launch of Connect @ Autumn Fair. Endorsed by leading UK retailers such as John Lewis, WHSmith and Choice, Connect @ Autumn Fair is a transformational new approach to buying, designed to revolutionise the traditional trade show model by connecting retailers and brands on a scale never achieved before.
As the definitive ‘shop for shops’, Autumn Fair organised by Hyve Group plc, has supported the retail industry for over 30 years. The home, gift and fashion markets are worth billions of pounds and Autumn Fair is where retail’s bestsellers are found, relationships are forged, products are launched, new ideas and the latest trends for bricks and mortar and e-commerce stores are discovered.
From this September, Connect @ Autumn Fair will lead the way for the retail community and transform the buying experience by fuelling thousands of pre-arranged buying meetings before the show even opens. Viewed as the dawn of a new era for retailers, Connect @ Autumn Fair will connect thousands of the UK’s leading buyers and retailers with all 600+ Autumn Fair exhibitors before the show. Buyers will be able to discover the brands and products their businesses need, by selecting from hundreds of data points important to them. Exhibitors can create leads, orders, and opportunities with the buyers they want to meet most – all in an incredibly efficient and effective way – turning chance meetings into guaranteed connections.
Over 6,000 meetings are anticipated to take place at Autumn Fair. Each meeting is 15 minutes long and all meetings are double opt-in, meaning both parties have agreed to meet. Meetings take place on the stand, so buyers can explore the full product range. Buyers can participate in as many double opt-in 15-minute meetings as they’d like limited only by availability and mutual interest. If more than 15 minutes is required, a follow-up meeting can be arranged at or after the show.
Nicola Meadows, portfolio director at Spring & Autumn Fair, said: “Buyer’s time is precious, and justifying time away from the retailing space has never been harder. Connect @ Autumn Fair changes all this. Visiting a trade show should not be about chance; buyers can now source and plan their time at the show in advance, and know they are meeting suppliers that will meet their needs. With access to extensive information on every exhibitor and product category, from origin and sustainability credentials to pricing and minimum order values, retailers will be able to pre-select meetings with brands whose products most suit their needs. Exhibitors will, for the first time ever, be able to discover and connect with buyers, based on over 100 datapoints. Through this revolutionary meeting programme, powered by cutting-edge but easy to use technology, we connect the right people, at the right time, and deliver game-changing impact to our customers, their businesses and their industries. With Connect, we remove all the potential anxiety, and the element of the unknown, and allow buyers and exhibitors to be prepared and informed. This is the biggest investment we have ever made in Spring & Autumn Fair’s history. Connect @ Autumn Fair is ripping up the rule book on events and creating value our customers didn’t realise was possible.”
John Halliday, director of membership & marketing at British Independent Retailers Association (BIRA), added: “Bira is delighted to see Hyve further investing into the Spring & Autumn Fair programme. The new meetings tool, Connect @ Autumn Fair, will provide all exhibitors and visitors with a completely new experience and position the show as a sector leader. The technology behind this new platform will fundamentally transform the event experience, enabling a far better return on time, investment, and value. This is a no brainer and will enable companies to search, meet and do business on their stand with the right people at the right time.”
