Housewares Business-to-business magazine for housewares retailers and their suppliers
Nearly half of adults (45%) believe coffee has a higher social status than tea (12%), according to a new survey by premium coffee brand Nespresso.
Coffee, rather than tea, is now the beverage we like to savour when socialising, with two-thirds of Brits (60%) admitting they would order a cup of coffee over tea when meeting with friends. Of those that drink coffee, nearly one third (31%) admitted that they could not live without it in their life.
With coffee now a more important part of the daily ritual, coffee lovers are trying to create a quality coffee experience at home. Over half (52%) of the 2,000 adults questioned in June said they put a lot more effort into creating coffee compared with tea-making (35%), as they try to ensure they deliver a consistently high quality coffee experience.
Professor Charles Spence, lecturer and professor of Experimental Psychology at the University of Oxford said: ‘The explosion of coffee culture, both at home and on the high street, mirrors the change in our wine drinking habits from Lambrusco and Chablis through to today’s very sophisticated wine market. As a result, shown through the research, the coffee drinker now expects more from their cup of coffee.”
As the UK’s thirst for coffee knowledge grows, nearly two thirds of the UK (60%) agreed that they would welcome a better understanding of coffee with regards to taste, preparation and serving. Surprisingly, 18-24 year olds are the age group with a markedly richer understanding of coffee, with one-third (33%) able to pair coffee with a course and a quarter (25%) acknowledging knowing more about coffee than wine.
Nespresso UK managing director Brema Drohan said: “Nespresso is experiencing continued and impressive growth, showing how there is increasing desire for quality coffee in the UK; a truth which is echoed in this research.
“There is a marked evolution in the way coffee is now fitting into our lives and an ever growing desire for quality coffee in the UK. As a response to this we have opened a boutique in the heart of the capital. We’re confident that London’s new flagship will be welcomed by the UK’s increasingly discerning coffee drinkers.”
Nespresso opened the doors of its new flagship boutique on Regent Street in London on June 26.
