British food will be celebrated in Co-op stores across the land during British Food Fortnight, which launched on Saturday (September 17) and runs until Sunday October 2.
The retailer’s food policy manager Cathryn Higgs said: “At Co-op, we are so pleased to be the sponsor of ‘Love British Food’ [ the leading national promotion of British food] and this fortnight feels like the culmination of all the exciting activity and hard work through the year.
“Co-op are very proud of our British credentials – from our product and ingredient sourcing, to our support of British farmers through the Co-op dedicated farming groups, and the levels of investment we make into British sourcing and the increasing amount of locally sourced products in our stores.
“With a store in every single postal area of Britain, we are local to everyone who wants to support and buy British food.”
A ‘Love British Food Fortnight’ roadshow will be touring England, Wales and Scotland during the fortnight to highlight the Co-op’s British sourcing credentials, with ‘meet the producer’ opportunities, lots of food samples and British food information.
Co-op will also be undertaking research into traditional British food recipes and local specialities.