Housewares Business-to-business magazine for housewares retailers and their suppliers
CleverstiX.com has announced a new partnership with SushiSushi, which supplies Oriental food and related products to restaurants, manufacturers and caterers.
The collaboration follows the success of CleverstiX supplying kids’ training chpsticks directly to takeaway outlets and dine-in restaurants.
The expansion to national distribution comes after its takeaway stockists reported ‘significant additional revenues’ from having CleverstiX on counter display, due to novelty and impulse purchases from customers, particularly parents, when picking up their orders.
Meanwhile dine-in restaurants experienced ‘a distinct increase in the number of family diners – mainly attributed to children wanting to return to eat at the place where they ‘get to use the StiX!”’.
CleverstiX said its product design is ‘very different to other training chopsticks (that are typically just two spring-loaded sticks stuck together at the top). Instead, kids have a huge amount of fun thanks to our finger and thumb rings, which give them full control without the ‘spring-back’’.
CleverstiX continued: ‘Our ergonomic ‘No Spring-Back’ design demands control of opening and closing, acutely developing concentration and fine motor skills to assist handwriting, hand/eye co-ordination and dexterity.
‘Children instinctively like to use their fingers, and with dedicated rings, CleverstiX simply acts as an extension of them. Therefore kids find them comfortable to use. At the same time, they learn to savour and digest food at a healthy pace.’
CleverstiX child development cutlery was highly commended in the kitchenware category of the Housewares Innovation Awards 2016, organised by Housewares magazine and www.HousewaresLive.com.
Established in 2007, SushiSushi serves the trade with food, drink and catering equipment and boasts both independent and chain restaurants among its customers.
