Classic packaging wins acclaim for Kitchen Craft

Kitchen Craft has reached the finals of the Marketing Design Awards with the packaging of its Classic Collection.
The Classic Collection draws on the company’s rich heritage – dating back to1850 – to recreate vintage style and bring a hint of nostalgia to the modern kitchen.

The packaging is designed to capture the charm of the collection as well as to provide striking retail impact, blending high-tech images with retro graphics across a variety of packaging options.

The collection features a mix of co-ordinated kitchen accessories, tabletop items, textiles, cleaning products, storageware, oven-to-tableware, baking and cake accessories and key accent pieces.