In a drive to stamp out attempts at product copying at its events, Clarion Events has become ACID-accredited at its Home, Top Drawer, Pulse and Home & Gift shows.
The ACID (Anti Copying in Design) organisation will be on hand to mediate in incidences of alleged intellectual property theft, using the ACID Exhibition Protocol, and will be offering help and advice to all visitors and exhibitors via their one-to-one IP clinics.
Said Clarion retail portfolio director Neil Gaisford: “We recognise that one of our key responsibilities to exhibitors is to provide a safer trading environment and encourage respect for intellectual property. The events that we organise champion design excellence and innovation so we look forward to working with ACID to promote design integrity and prevent IP theft.”
At ACID, CEO Dids Macdonald described UK designers as the best in the world and that Clarion was “known for their support of design excellence, so it could not be a better time to put additional belt and braces around the intellectual property of those who give exhibitions like theirs the competitive edge.”