Circulon said: ‘It can be easy to make claims about the performance of cookware in the kitchen and we believe it’s time for cookware brands to stand up and be counted.’
In a collection of short films, Circulon showcases the thousands of times that its pans are tested and how they compare against competitors’ products.
Circulon’s pans go through an intense thermal performance test, which demonstrates how they heat up to 20% faster than other brands with no ‘hot spots’. The pans’ non-stick performance is also put on trial with sticky foods and a fried egg test which, Circulon says, demonstrates that they are ’15 times more durable and last 20 times longer than the closest competitor when it comes to wear and tear’.
Circulon added: ‘For the first time, foodie fans everywhere will see for themselves the rigorous testing that takes place in our factories across the globe. For more than 30 years, Circulon cookware has been crafted with its 3-layer Premium Total non-stick system of circles.
‘This innovative, non-stick system is integral to every single Circulon product and truly sets it apart from other cookware brands. In fact, we’re so confident of our products’ performance that we have a unique, hassle0free lifetime guarantee.’