Poundland saw its Christmas sales rise by over a third, the discount retailer announced today.
The privately-owned company, which has opened 49 more shops since last April, pushed total sales up by 34.8% in the five weeks to January 3, and 4.4% on a like-for-like basis.
Poundland now has 254 stores and employs 7,000 people, and says it serves 2.5m customers every week.
The company, which has moved into many former Woolworths premises, plans to open a further eight stores before the end of March.
Chief executive Jim McCarthy said: “The increase in shoppers over Christmas 2009 is yet more proof that Poundland continues to offer both quality and value.”
Poundland had sales of £396m last year.