Christmas 2010 is on track, says John Lewis

Following a sales surge driven by home-related products, John Lewis says its Christmas season is on track.

Christmas 2010 is on track, says John Lewis

The department store group says that last week’s sales were up by 11.5% week-on-week. Throughout the country, John Lewis branches reported substantially increased sales in beds, bedding, towels and home-related products in general, while sales of Christmas trees and decorations reached unprecedented levels for this time of year.

The retailer took £76.93m last week, which is not only 11.5% up on the previous week, but also 6.8% up on the same week last year. also had another very strong week, with a 30% increase on last year.

Meanwhile, Waitrose, the other arm of the John Lewis Partnership, enjoyed a year-on-year uplift of 10% last week, largely driven by its Delia Smith and Heston Blumenthal advertising campaign.

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