Chilly’s joins BHETA

Drinks container company Chilly’s has joined the British Home Enhancement Trade Association (BHETA).

Founded in 2010 and run by James Butterfield and Tim Bouscarle, the company’s mission is to ‘accelerate the adoption and everyday use of reusable products’.

The London business supplies Chilly’s Bottles. Made of high grade 302 stainless steel inside and out and BPA-free, the reusable bottles feature double-wall vacuum technology to keep liquids hot for 12 hours and cold for 24 hours. Available in a range of colours, each bottle has a screw-top lid which is airtight and leaf-proof.

The supplier said: ‘The idea was to launch a product that combines the convenience of a plastic water bottle, with the high performance technology and eco-friendly benefits of a traditional flask. Chilly’s Bottles are specifically designed for an active urban lifestyle.’

BHETA housewares sector director Will Jones commented: “Chilly’s has applied some great new technology as well as design to this part of the market – and the range is already making great strides in retail. Innovation is the key to the future in these challenging times, and we are delighted to welcome the Chilly’s team on board.”

For information about BHETA membership benefits, events and initiatives, contact BHETA member services on 0121 237 1130 or email

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