The International Housewares Association (IHA) has announced that it is changing the name of the International Home + Housewares Show to ‘The Inspired Home Show, IHA’s Global Home + Housewares Market’ in 2020.
IHA, which is a not-for-profit, full-service association that sponsors the International Home + Housewares Show, said the change is part of the expansion of its direct-to-consumer platform www.TheInspiredHome.com, which was created to ‘align with consumer trends shifting from functional home design to aspirational lifestyle development’.
2018-19 IHA chairman John ‘JC’ Collins, who is president/CMO of Neatfreak, said: “The IHA board of directors, IHA staff and our external design partners have been working on this change for over a year.
“We started with a blank canvas to develop a name and brand that would set the right tone for the industry, positioning our show for the future. In the end, we leveraged our existing consumer brand, The Inspired Home, extending it to the trade – as we found a clear convergence between product suppliers, retailers and consumers through lifestyle branding.”
IHA president Derek Miller added: “As the premier home and housewares event in the world, our members, exhibitors and retail attendees expect a show that reflects current trends and attitudes. The Inspired Home Show will maintain all relevant aspects of the International Home + Housewares Show while introducing new elements that help product suppliers and retailers meet the needs of the changing consumer marketplace.”
The Inspired Home Show, IHA’s Home + Housewares Market will have an updated look and feel that is closely aligned to The Inspired Home consumer platform, incorporating lifestyle imagery and classic colours.
The show will remain a trade-only event at McCormick Place in Chicago and will maintain its five-expos-in-one format with ‘dine + décor’ located in the South Hall; ‘clean + contain’, ‘Discover Design’ and ‘International Sourcing’ located in the North Hall; and ‘wired + well’ located in Lakeside Center.