The just-concluded 2015 International Home + Housewares Show in the US was sold-out, with 2,115 exhibitors from 46 countries and an increase in total buyer attendance from U.S. and international markets.

Chicago show: a sell out

The just-concluded 2015 International Home + Housewares Show in the US was sold-out, with 2,115 exhibitors from 46 countries and an increase in total buyer attendance from U.S. and international markets.

Chicago show: a sell out

The event, which took place from March 7 to March 10, was held at Chicago’s McCormick Place.

Phil Brandl, president/ceo of the International Housewares Association, which owns and operates the exhibition, said: “The show kicked off with high attendance on Saturday and the positive buzz continued throughout the exhibit halls through Tuesday. The show’s Saturday morning opening is a proven success and was supported by the New Exhibitor Preview event, which allowed 60 new exhibitors to engage with hundreds of buyers and news media in advance of the official 10am show opening. The show’s 442 new exhibitors and the more than 10,000 new products on display drew much attention from buyers and media alike.”

Media attendance included coverage by NBC’s ‘Today Show’, ‘The Wall Street Journal’, Bloomberg News, Xinhua News Agency, Sinovision, home-focused YouTube channels and live remotes by Chicago TV stations. The show will generate in excess of 350 million consumer impressions through broadcast, print and Internet coverage.

The show also included a series of educational sessions, including keynote programmes on the convergence of housewares and giftware, colour trends by Lee Eiseman of the Pantone Color Institute, an overview of consumer trends by Tom Mirabile of Lifetime Brands, and former Republican presidential candidate Mitt Romney speaking at the annual Industry Breakfast.

The 2016 International Home + Housewares Show will be held March 5-8 at the same venue. Attendee registration and additional show information is available at www.housewares.org.

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