Chas N Pedlar & Son minds its Ps and Qs

Ilfracombe in North Devon is the first town in the UK to complete a new programme run by the National Campaign for Courtesy to recognise businesses for their good manners – and local hardware store Chas N Pedlar & Son was ‘delighted’ to take part.

The 15-week pilot initiative, supported online at, recognised courteous businesses in the town following customer testimonials and unsolicited nominations from members of the public.

A weekly theme focused on different aspects of courtesy and online materials supported participating businesses. Following the pilot’s success, the National Campaign for Courtesy is getting interest from other towns keen to run the initiative in their area.

In addition to the store receiving a certificate, Chas N Pedlar & Son shop assistant Ivan Frances also received a Citizen Award for ‘Services to the Community’.

Chas N Pedlar & Son owner Nicholas Pedlar said: “This award has added value to the special customer services that many businesses in Ilfracombe have thrived on for years.

“A polite environment not only makes working life more enjoyable but plays a key role in increasing motivation and productivity. It’s a powerful reminder that it takes only a moment and costs nothing to say ‘please’ and ‘thank you’, but is means so much when we do”.

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