Charles Viancin plans consumer campaign

To support retailers, housewares supplier Charles Viancin will launch a national consumer public relations press campaign from November

More than 80 leading publications will be targeted, including ‘BBC Good Food’, ‘Sunday Mirror’, ‘Good Housekeeping’, ‘Daily Mail’ and many more.

Peter Battersby, who heads up the Charles Viancin UK operation, said: “We have built, in a comparatively short period of time, a large and ever-growing loyal retailer following who are re-ordering our Charles Viancin products time and time again.

“As a gesture of goodwill and acknowledgement of the healthy sales we have received, we plan for a large national consumer press campaign which we envisage will further stimulate sales throughout the UK.”









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