The broadcaster is currently airing a trailer for the multi-award-winning show that celebrates how Bake Off ‘unites the nation through baking’.
Channel 4 said: ‘Launching with a feel-good trailer set against the backdrop of The Beatles’ track ‘All Together Now’, the film pays homage to the fact that baking brings people together and takes the audience on a joyful, colourful and typically eccentric journey. It takes inspiration from the baking fever that grips the nation and shows shoppers frantically clearing the aisles of baking ingredients, causing chaos at supermarkets and even the stock market to rise!
‘We also see some creative and unique twists on how people make and enjoy their favourite baked goods. There’s even a special cameo from Sesame Street’s cookie connoisseur the Cookie Monster!’
Commissioned by Channel 4 Marketing, the film was created and produced by Channel 4’s award-winning in-house creative team, 4 Creative, and directed by Alex Boutell.
Channel 4 controller of marketing and media James Walker said: “The effect that ‘The Great British Bake Off’ has on the nation is undeniable. The idea for our creative brings together the show’s ability to entertain millions of viewers – and also to inspire and energise them into attempting their very own baked showstoppers. From the quirky and fun take on bakers across the nation and the inclusion of a Beatles track, to an appearance from the Cookie Monster, 4Creative have produced all the right ingredients for a great campaign.”
Chris Wood, acting head of 4Creative, commented: “In previous years we’ve used our big Bake Off launch film to celebrate the nation’s collective love of bakes and cakes. This year we wanted to shift the focus to the people behind the bakes, giving a voice to the diverse and passionate bakers of Britain: a nation blessed with a legacy of rich regional baking traditions, culinary creativity and a universal willingness to give it a go.”
Here is a link to the trailer: https://youtu.be/xzSTqVUWEzU