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Channel 4 has commissioned online fitness star Joe Wicks to bring his own brand of nutrition and exercise to TV.
Known to his Instagram followers as The Body Coach, Joe will be enrolling Brits to join his fitness revolution this summer.
With holidays as a goal, Joes will be training people over the course of 30, 60 or 90 days with a combination of high-intensity exercise, nutrient dense dinners and flash mob workouts.
‘Joe Wicks Show – Body Coach’ will also include ‘the last minute cheat’s guide’ to exercise quick fixes and beauty and fashion tricks of the trade to get viewers ready to hit the beach.
