‘Cooking Up A Fortune’ sees amateur foodies, who dream of escaping the rat race and cooking for a living, create and sell their dishes to hundreds of diners in a purpose-built food arena.
Each week, the winning kitchen gets to launch their idea for a food business to paying customers in one of Europe’s busiest food markets.
The 20-part series is fronted by Dominic Cools-Lartigue. He is the founder of Street Feast, which over the past few years has pioneered night market culture in London. His renovation of old warehouses, builders merchants and train stations into vibrant night markets attracts thousands of people to each Street Feast, with leading street food traders trading alongside respected chefs including James Lowe of the Michelin starred restaurant Lyle’s in London, and Neil Rankin of London steakhouse Temper.
Prior to launching Street Feast in 2012, Dominic spent 15 years in the music industry, putting on events and parties all over the world, from Miami to Ibiza. Whilst travelling abroad, Dominic experienced night markets in places like Barbados and Zanzibar, and always felt he could create something special in his home town of London.
By the time Dominic sold Street Feast to London Union PLC, he had opened four Street Feast sites across London: Dalston Yard, Model Market, Hawker House and Dinerama. Today, nine of the regular traders from Dominic’s time at Street Feast have opened their own permanent restaurants. Between them, Bao, Smokestak, Breddos, Pizza Pilgrims, Homeslice, Hotbox, Mother Clucker, Bleecker Burger and Sambal Shiok have over 25 restaurants across London.
Channel 4 commissioned Frieda.TV to make the new show. Creative director of Frieda.TV Jon Lloyd said: “It’s been a joy to turn a traditional cookery competition on its head and create something that feels really different. Dom’s expertise, and the genuine opportunity for winners to change their lives every single week, has led to incredibly high quality food and a range of competitors that you wouldn’t normally see on TV.”
Channel 4 head of daytime David Sayer added: “There are a wealth of talented amateurs who just need a leg-up to turn their passion into a profession – and this show will give them that opportunity. Dom’s credentials mean he’s the perfect person to front the show and we hope he’ll develop into a regular face of Channel 4.”