Housewares supplier Creative Tops announced today (Friday December 23) that with effect from January 1, its trade and assets will transfer into Lifetime Brands Europe Limited.

Change of ownership at Creative Tops

Housewares supplier Creative Tops announced today (Friday December 23) that with effect from January 1, its trade and assets will transfer into Lifetime Brands Europe Limited.

Creative Tops is a Northamptonshire-based business that was acquired in 2011 by global housewares giant Lifetime Brands Inc., which is headquartered in New York.

Lifetime Brands Europe Limited is another Lifetime Brands company that operates the Birmingham-based Kitchen Craft housewares business.

Creative Tops Limited and Lifetime Brands Europe Limited, formerly known as Thomas Plant (Birmingham) Limited, have separately formed part of the Lifetime Brands Inc. group for over three years.

Creative Tops Limited will become known as the Creative Tops Division of Lifetime Brands Europe Limited.

With this new development the two businesses will become one legal entity with two divisions: Creative Tops and Kitchen Craft.

Creative Tops managing director Peter Murphy commented: “The move is a very positive one which will enable us to share resources and reduce the administrative burden of dealing with our fellow Lifetime Brands business, Kitchen Craft.

“This is another great step forward for us that signifies an exciting future ahead for Creative Tops and its customers.”

The transfer comes after several months of changes at Creative Tops. Peter’s appointment to managing director followed the retirement of Pat Dawson in August and since then, the Creative Tops management team has grown with a number of new appointments.

Peter said: ‘We want to assure all our customers and suppliers that business will continue very much as usual, with the move being motivated by an intention to improve the efficiency of internal operations.

“All existing contracts and other obligations of Creative Tops will be honoured, and our high standards of quality and service will continue and, indeed, strengthen with this move.’

Established in 1996, Creative Tops produces a collection of branded products and also offers a bespoke service for some of the biggest UK retailers.

The Creative Tops brand portfolio includes coffee specialist La Cafetière; British designer Katie Alice; the couture-inspired Mikasa; and heritage brands Victoria and Albert Museum and Royal Botanic Gardens, Kew.

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