CellarDine managing director Peter Dunne received valuable free publicity for one of his products on Friday when he was invited onto Chris Evans’ Drivetime radio show.
The presenter discussed with Dunne the development of the company’s Rouge 02 Electronic Wine Breather on the Radio 2 programme, which has one of the largest audiences in the UK.
The programme reviewed both the original and stainless steel models, together with the new Pocket Rouge 02 due to be launched this month.
Evans declared the product a “real winner” and gave Dunne an opportunity to mention key stockists in the run-up to Christmas.
“The air time alone has already generated significant interest for our customers,” Dunne told HousewaresLive.net.
The interview can be heard again on www.bbc.co.uk by clicking on Radio 2 and Chris Evans. The interview was at 5.30 pm.