Catalogue boosts Tesco’s online non-food sales

Non-food website Tesco Direct has reaped significant rewards following the recent launch of its catalogue.

Online sales have leapt by 25% over those in the same period last year since the retailer published the 1,000-page catalogue a few weeks ago.

Bolstered by the website’s success, Tesco is also set to install Tesco Direct internet kiosks in 10 new non-food Homeplus stores.

Recent research has suggested that it is crucial for home shopping companies to provide a catalogue along with their online proposition.

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