The Prime Minister has thrown his weight behind the UK's first Small Business Saturday, on December 7.

Cameron signs up for Small Business Saturday

The Prime Minister has thrown his weight behind the UK’s first Small Business Saturday, on December 7.

David Cameron signed up to the campaign during the Conservative Party Conference pledging his support for the event, which will highlight small business success and encourage consumers to ‘shop local’ and support small businesses in their communities.

“Small businesses are the lifeblood of our economy,” he said, “so I was delighted to sign the Small Business Saturday UK wall along with our new Small Business Ambassador Karren Brady and our Skills Minister Matthew Hancock.”

The campaign follows the model introduced in the US in 2010 and which has taken place on the Saturday after Thanksgiving every year since. Last year, in the US, $5.5 billion was spent at small businesses on Small Business Saturday itself.

The Small Business Saturday UK initiative has already attracted the support of business organisations including the Association of City and Town Management, Federation of Small Businesses, Association of Convenience Stores, Northern Ireland Independent Retail Trade Association and Ingenious Britain, as well as corporates like American Express, O2, Aldermore Bank, Make It Cheaper and prominent entrepreneur James Caan.

Events will be planned throughout the UK in the run-up to and on Small Business Saturday itself, including a nationwide bus tour, and small businesses will be encouraged to get involved and create special events themselves to mark the day.

More information on Small Business Saturday, participating retailers and details on promotions and other incentives to ‘shop locally’ can be found on the Small Business Saturday Facebook page: www.facebook.com/smallbusinesssaturdayuk

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