The Forum of Private Business is calling on councils to lend their support to small businesses by waiving parking charges for Small Business Saturday on December 7.
The aim of the inaugural Small Business Saturday campaign is to celebrate small businesses across the UK.
The Forum has written to all local authorities to ask them to consider removing parking charges on the day in the spirit of the event and to help provide an added incentive to shoppers to hit their local high streets.
Since the campaign launched earlier this year, some councils have integrated free parking into their plans to support Small Business Saturday. A small number are currently trialling free or reduced charge initiatives. The Forum welcomes these efforts but wants to see all councils implement this policy.
Phil Orford, chief executive of the Forum of Private Business, said: “Small businesses make up the grass roots of our membership and are at the heart of every local community. The Forum is a proud supporter of Small Business Saturday, which is about reconnecting people with the small businesses in their local areas and demonstrating the enormous value that they bring to individual customers and to the UK as whole. To make it a real success everyone needs to play their part – and local councils have a key role to play in removing one of the barriers for small businesses.”
Commenting on the Forum’s call to action, Michelle Ovens from Small Business Saturday UK said: “Small Business Saturday is all about supporting small businesses, in whatever way we can, as consumers and businesses. Free parking is a great way to encourage more people into town centres on December 7, and we are really excited to hear about more and more councils coming on board to offer this. It’s great news!”