Total sales excluding fuel for Waitrose rose 3.6% last week (to February 20), with trading influenced by the half term school holiday and Valentine's Day.

Cakes, hearts and fruit help sales at Waitrose

Total sales excluding fuel for Waitrose rose 3.6% last week (to February 20), with trading influenced by the half term school holiday and Valentine’s Day.

Baking proved a popular pastime in the school break, with sales of cake-making ingredients on the increase. Nuts were up by 15%, essences and colours were up by 8% and dried fruit was up by 81%.

The supermarket chain said ‘the increasing popularity of the NutriBullet [nutrient extractor] is believed to be having a significant impact on fruit sales’. Fresh soft fruit sales grew 11%, while frozen fruit sales rose 17%.

On Valentine’s Day, cards and gift wrapping sales shot up by 82% and champagne sales by 18% compared to last year as some shoppers left it late.

Prepared meal solutions saw growth too, with sales of the Waitrose Easy to Cook range up 15% and fresh vegetable accompaniments up 17%.

NutriBullet 12 Piece 600 Series Juicer Blender

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