Buyers tip eco products to set biggest trend

Sustainability will be the most significant trend in products next autumn and winter, according to new research carried out by Spring Fair International.

Buyers tip eco products to set biggest trend

The show’s survey investigated what buyers from both independents and multiples wanted for their autumn/winter 2009 collections, and revealed the huge importance of environmental issues.

The largest majority of buyers, 62%, said they believed sustainability to be the most important trend in their sector.

Eco products poised for growth include those made from sustainable and natural materials, recyclable goods and products such as energy-saving kettles.

Provenance is also an increasingly important factor to buyers, and is seen as adding value to goods, picked by 28% as the key trend.

The survey also revealed other trend predictions for next year, all of which were forecast across all sectors. Bright colours – specifically greens and earthy garden colours, retro design and hand-made products are all set to grow.

Buyers were also asked about prospects for business in the current economic climate, and 60% believed that the middle-priced sector would be most affected.

They also shared tips that could help companies minimise the impact of the credit crunch. These included providing impeccable customer service and well-trained staff, unmissable promotions, refreshing stock with new products and maintaining advertising and promotion.

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