Housewares Business-to-business magazine for housewares retailers and their suppliers
Brutons Home Hardware of Nailsea in Stroud is the winner of Home Hardware’s Christmas window dressing competition.
All Home Hardware retailers were invited to enter the contest, which was judged by an independent panel. Judging criteria included window content, products featured, layout, use of props, use of point of sale material, lighting and overall maintenance of displays.
Two prizes were awarded. First prize of £100 worth of vouchers was scooped by Jenny Stemp from Brutons Home Hardware. Second prize of £50 worth of vouchers went to Lynn & Alan Harris from Coulsdon Home Hardware at Coulsdon in south London.
Beverley Wood, marketing manager of Home Hardware, said: “The competition encourages retailers to make a special effort for the festive period. This adds to the special ambience in the run-up to Christmas and makes members’ stores more attractive and welcoming. Over the last few weeks we’ve seen retailers raising the bar and working hard to make their window displays highly attractive to consumers.”
Jenny Stemp from Brutons Home Hardware said: “We’re very excited to have won. As a team we love Christmas, so the window is so much fun to do – although it’s not without its challenges. The window is accessed through a tiny door behind some stands and is about 5m wide and half a metre deep, so it’s a very difficult space to work with.
“We couldn’t have created such a wonderful display without the wide range of fab products in the Home Hardware Christmas brochure and the window graphics and Christmassy tickets finish it off perfectly. We also added lots of lights and some snowflake transfers which I think look lovely.”
Hidden in the display is a knitted Christmas pudding which is part of Nailsworth town’s Christmas pudding hunt – there are 20 to find and Brutons has donated a prize for the winner’s hamper. Nailsworth is also judging its own Christmas window competition “so fingers crossed for a double this year,” she added.
Pictured is Brutons Home Hardware’s winning window display
