Brits to spend £893 million on Easter treats

This Easter, Brits are expected to spend £893 million on chocolate, gifts, Easter eggs and other festive gifts and goodies, according to research by price comparison site,

A survey of 2000 UK adults, commissioned by and carried out by market research company OnePoll during February, revealed that a total of 88% of Brits plan to celebrate Easter this year – and are forecast to splash out a combined £892.6 million on treats to mark the holiday. This figure is £300 million more than last year, when spending hit £575 million (based on statistics from market research from Mintel).

Those planning to celebrate will spend an average of £24.41 each on chocolates, gifts and entertainment. The younger generation is the most cost-conscious, with millennials intending to spend the least at £20.41 on average, compared with Generation X spending £27.25 and baby boomers spending £24.68. Men will be the biggest spenders, shelling out £25.42 on average, compared with women spending £23.53.

Jon Ostler, CEO (UK) of, said: “Easter is a special time of year for many people around the UK. However with so many temptations, the cost of Easter eggs, gifts for family and friends and other treats, can quickly add up.”

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