New research into innovation in the home reveals that the kettle, coffee machine and toaster are regarded by Brits as among the top 30 life-changing products.
The study into 2,000 respondents’ home technology habits, which was conducted by Hotpoint, also shows that broadband, microwaves and the ability to send emails are perceived as key life changers.
The number one entry in the list of top 30 items is broadband, followed by the internet, washing machine, email, fridge, freezer, microwave, dishwasher, kettle, SKY/ satellite TV, double glazed windows, glasses, iPad, catch up TV, iPhone, Satnav, Facebook, printer, tumble dryer, toaster, Kindle, hair straighteners contact lenses, electric toothbrush, HD TV, coffee machine, digital radio, air conditioning, electric razor and BlackBerry.
The findings also uncovered the news that the average home has three major appliances that are broken or only partly functioning. Six in ten Brits feel they are slow to get the latest technology and a third will only buy new appliances if the old ones are broken. A fifth of Brits care more about how their home appliances look than what they can do, and just three in ten feel that their appliances could be deemed as the ‘latest’ smart technology.
Dishwashers, washing machines and printers were the items people were most likely to say were on the blink but had yet to upgrade. And the different spending priorities of Brits emerged as a clear factor in the results – a fifth of those surveyed had changed their car in the last year. But when it comes to appliances, just 16% described their home as ‘up to date’.
Hotpoint marketing director Piero Pracchi said: “With this study, Hotpoint wanted to challenge consumers to consider how smart their homes really are, and to help them change for the better by making their homes smarter and more efficient.”
Hotpoint has teamed up with ‘The Gadget Show ‘star Suzi Perry to help change people’s homes for the better by making them smarter and more efficient. Speaking about the campaign, Suzi said: “If we embraced innovation in our appliances as we do our smartphones and televisions, we would not only expand what we can do within the home, but save precious time and money in the process.”