Housewares Business-to-business magazine for housewares retailers and their suppliers
As hit TV show ‘The Great British Bake Off’ leaves our screens, Currys PC World reports that budding bakers across Britain have been getting busy in the kitchen with new equipment.
The specialist electricals chain said that it has seen a huge surge in demand for its baking range. Brits have bought enough stand mixers to make 80,904 cupcakes and 31,416 Victoria sponge cakes, it claims.
Since the BBC series started on August 6, sales of bakeware have soared by a whopping 1,129% at Currys World, with bowls and baking tins being the best sellers. Its selection of Mason Cash bowls, which were regularly featured in the programme, have alone risen in popularity by 223%, while sales of baking tins have zoomed up by 450%.
Currys PC World also noted that sales of stand mixers have increased by 116% year-on-year, while KitchenAid bakeware is up 137% for the same period. Breadmakers are up by 40% and hand mixers by 37%.
In April, Currys PC World piloted a kitchen retail concept, with a strong emphasis on housewares, at its Thurrock megastore in Essex. In August, the retailer announced that the concept was scheduled to be rolled out to around 40 stores by Christmas.
