Brits get set to embrace Thanksgiving

Waitrose & Partners expects ‘more Brits than ever’ to embrace the American holiday of Thanksgiving this Thursday (November 28), with online searches for ‘thanksgiving’ up 49% on Waitrose.com.

The supermarket chain predicts that dishes classically associated with the festive occasion such as pumpkin pie, turkey, sweet potatoes with marshmallows are set to be seen on dinner tables across the UK.

Online searches for ‘thanksgiving turkey’ are up over 270% on Waitrose.com compared with last year. Searches for pumpkin pie recipes have also increased, with recipe searches for ‘pumpkin pie with walnut cinnamon crunch’ and ‘pumpkin pie with vanilla’ up 17% and 16% respectively.

Waitrose & Partners turkey buyer Nick Coleman commented: “We continue to see the popularity of turkey in November, which we believe is down to more customers celebrating Thanksgiving with the traditional centrepiece. Cooking the perfect turkey can be daunting for some, so Thanksgiving also offers the perfect opportunity for hosts to practice their roast ahead of Christmas entertaining.”

 

Waitrose Pumpkin & Stem Ginger Pie

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