Britain spends more on chocolate than any other country in Europe it is revealed, as National Chocolate Week kicks off today.
Despite the recession, we in the UK consumed a button-popping £3.5bn-worth of chocolate last year – £57 per head of population – according to the latest research from Mintel.
Only Germany, with over 20m more people, came close, with a £3.4bn spend.
The UK market grew by 7.4% in 2007 and managed to achieve 4% growth in 2008 despite tough economic conditions. Moreover, Mintel forecasts continued expansion of 5.8% this year, and year-on-year increases of 5% until 2013.
New chocolate product launches in the UK were up from 345 in 2007 to 439 last year.