Copyright image 2017© Wednesday 14 June 2017 Ahead British Flowers Week next week, running from 19th to 25th June, Lincolnshire flower growing family Richard Robinson, centre, with sons Henry (turquoise shirt) and Charles (checked shirt) begin the harvest of early British sunflowers for Waitrose. Henry and Charles Robinson, are the sixth generation of flower growers, working on their 147 year old family farm, with their father Richard in the Fens, near Spalding. The farm has 420 acres of sunflower fields, with the growers picking eight to nine million stems a year. They also grow sweet Williams for the supermarket, which has a long standing commitment to supporting British growers. During the summer months, 60% of the flowers Waitrose sell are sourced from British farms. Waitrose Horticulture Buyer, Lucy Matthewson says, "Sunflowers are a true sign that summer is here and we're lucky to work with such dedicated British growers to offer our shoppers an abundance of homegrown flowers. And what could be more surprising than treating Dad this Father's Day to some colourful blooms, grown by a father and his sons." Photograph by Fiona Hanson/Waitrose For photographic enquiries please call Fiona Hanson 07710 142 633 or email This image is copyright Fiona Hanson 2017©. This image has been supplied by Fiona Hanson and must be credited Fiona Hanson. The author is asserting his full Moral rights in relation to the publication of this image. All rights reserved. Rights for onward transmission of any image or file is not granted or implied. Changing or deleting Copyright information is illegal as specified in the Copyright, Design and Patents Act 1988. If you are in any way unsure of your right to publish this image please contact Fiona Hanson on07710 142 633 or email

British sunflower sales thrive in heatwave

British sunflowers are enjoying a bumper crop this year thanks to the heatwave – with annual sales up 46% at Waitrose.

The supermarket chain’s flower buyer Nicola Wall said: “Sunflowers love the sun and these summertime favourites are proving very popular this year. As we enjoy the blistering heatwave, the sunflower crop is thriving and we expect the admiration of these beautiful flowers to continue as customers add a touch of sunshine to their homes and gardens.”

The sunflowers stocked by Waitrose are harvested by Henry and Charles Robinson in the Lincolnshire Fens, who work on their 148-year-old family farm with their father Richard.

Waitrose has five bouquet lines that feature Sunflowers as the main flower. A minimum of 40% of the flowers stocked by Waitrose all year round are grown in Britain.


Richard Robinson (centre) with sons Henry (left) and Charles (right) 

PHOTO: Fiona Hanson/Waitrose

Check Also

Definitive guidance on trading with Amazon

The British Home Enhancement Trade Association (BHETA) hosted a series of webinars with a selection …