Housewares Business-to-business magazine for housewares retailers and their suppliers
British sunflowers are enjoying a bumper crop this year thanks to the heatwave – with annual sales up 46% at Waitrose.
The supermarket chain’s flower buyer Nicola Wall said: “Sunflowers love the sun and these summertime favourites are proving very popular this year. As we enjoy the blistering heatwave, the sunflower crop is thriving and we expect the admiration of these beautiful flowers to continue as customers add a touch of sunshine to their homes and gardens.”
The sunflowers stocked by Waitrose are harvested by Henry and Charles Robinson in the Lincolnshire Fens, who work on their 148-year-old family farm with their father Richard.
Waitrose has five bouquet lines that feature Sunflowers as the main flower. A minimum of 40% of the flowers stocked by Waitrose all year round are grown in Britain.
Richard Robinson (centre) with sons Henry (left) and Charles (right)
PHOTO: Fiona Hanson/Waitrose
