Housewares Business-to-business magazine for housewares retailers and their suppliers
Kitchen appliance supplier Britannia Living is tapping into the popularity of creative cooking with its latest social media campaign #CreativeKitchen.
Consumers are being invited to share their ‘weird and wacky kitchen combos’, whether it be chilli and chocolate, banana and lettuce or even ketchup sandwiches. Those who follow the brand and share their favourite culinary mix-ups will be in with the chance of winning a creative cooking experience, courtesy of The Cocoa Box.
Michael Haigh, marketing manager at Britannia Living, commented: “UK consumers are getting more adventurous in the kitchen, thanks to TV shows such as MasterChef and The Great British Bake Off. This campaign is sure to fuel that enthusiasm even further, by showing our growing community how easy it is to get really creative when cooking. Those who win the prize will be lucky enough to undertake a cooking course with Lisa Marley, the owner of The Cocoa Box. As a regular at the BBC Good Food Show and Ideal Home exhibition, Lisa’s expertise will be sure to spark creativity.”
Every month for the rest of the year, Britannia’s campaign will offer inspiration through images, mood boards, and recipes, inviting consumers to share their kitchen experiences, as well as giving them the opportunity to win exclusive prizes.
Michael Haigh concluded: “We are looking forward to seeing what weird and wonderful kitchen creations emerge from this campaign!”
