Britannia celebrates World Cup with world recipes

Kitchen appliance specialist Britannia Living is celebrating the 2014 World Cup in Brazil by launching a selection of recipes from competing nations.

Britannia celebrates World Cup with world recipes

The recipes form part of the company’s social media strategy which was launched in February and are now available to see on the Britannia Living website.

Britannia said the collection of dishes ‘highlight the best of international cuisine and give a real flavour of the nations that are entertaining us on the pitch’.

Britannia Living marketing manager Michael Haigh commented: “Britannia range cookers really inspire the domestic chef to build their skills and expand their food knowledge, so with the start of the World Cup, we saw a great opportunity to explore international cuisine by recreating dishes from competing nations.

Britannia Living, which produces four premium range cooker designs including the Delphi, Fleet, Q Line and Wyre, will be sharing the recipes through social media channels to tie in with fixtures.

Michael added: “We are encouraging everybody that is interested in cooking, international cuisine or simply trying new things to roll up their sleeves and visit the website for some fantastic culinary inspiration.”

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