- Homemade ‘happy hour’ – people recreating bar experiences at home and trying new cocktails
- Return of the hobby – embracing nostalgic and traditional hobbies such as sewing, crafting, knitting, gardening and baking
- Meal planning – making the most of store cupboard ingredients and trying new cuisines. But also a rise in snacking
- A shift in shopping habits – move to online, bigger trolley shops in stores, and browsing for toys in the evening to keep children entertained during lock down.
The report shows that 51% of people have been choosing to spend increased time with loved ones cooking and baking together. One of the more surprising highlights is a rise of 43% in sales of Kimchi.
45% of people interviewed said that they’ve eaten differently during lock down, including:
- Half have worked harder to use store cupboard ingredients and not waste food
- 38% have snacked more
- 19% are sitting at the table together for more meals
- 31% have been more organised, making lists and meal planning
- 26% say they’ve cooked more unusual meals. Waitrose.com searches for cuisines including Japanese and Thai food have all seen big increases
- Despite the weather many have enjoyed ‘comfort food’ at home, with Waitrose.com recipe searches up 44%
- 27% of us have taken part in virtual social group activities, including:
- 37% have had a ‘pub quiz’
- 20% have had a cocktail or drinks party
- 20% have eaten dinner ‘with’ friends or family
- 9% have had a virtual date
- Of those who drink alcohol, 25% are drinking more since lock down and 21% are drinking less.
- Tequila sales have soared 175% as people look to create a party atmosphere, and liqueurs are up 78% as people try new cocktails and drinks at home.
LIFE AS LOCKDOWN EASES
According to the report experts predict long-term changes, including:
- A move to online – shopping and experiences
- Creating restaurant experiences at home
- Supporting British producers
- A shared sense of community and local responsibility.