Breadmakers bring in the dough for Lakeland

Lakeland has seen an incredible 300% growth in the sales of bread machines this year.

The 67-strong housewares chain said that following the “huge success” of its own brand My Kitchen Compact Bread Maker, retailing at £59.99, it has now introduced the Lakeland Bread Maker Plus, retailing at £129.99.

With all the usual features of a bread machine such as 12 pre-programmed settings (including ultra-quick, jam and cake, delay-start and keep-warm functions), plus a large digital control panel, viewing window and automatic dispenser for extra ingredients, the machine also features a stand so the user can make four mini baguettes or brioches, and a detachable electronic scale.

The company said its research has revealed that over two-thirds of Lakeland customers want to know exactly what they are consuming, and so ‘home-made is best’ has continued to be a key trend for the specialist retailer. “Over the last few years, we have seen our customers move towards more scratch cooking, baking and preserving,” Lakeland said.

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