UK online sales of non-food products grew 10.7% in February compared with a year earlier, when they rose 8.3% over the previous year, according to the latest figures from the BRC (British Retail Consortium)-KPMG online retail sales monitor.
BRC chief executive Helen Dickinson said: “Online channels once again played a vital role in driving retail sales in February. Compared with the same month last year, we saw a 10.7% in online non-food sales.
“With the online penetration rate standing at 20.4%, February was the third month in a row when online accounted for over one in every five pounds spent on non-food items. Looking at sales of non-food across all channels, on a three monthly basis, the web’s contribution to growth was an impressive 84%.
“The UK continues to be a global leader in online retail sales and this is down to the considerable investment that British retailers continue to make in their online channels.
“With budget 2016 on the horizon, the government has an opportunity to enable retail to build on its position of global leadership by recognising the significance of the ongoing structural change and considering how, by working with the industry, risks of these changes to more deprived areas and the most vulnerable in the workforce can be addressed.”
BRC chief executive Helen Dickinson