Brabantia has scooped a special prize in the Dutch Design Awards (DDA).
Organised since 2003 by the Dutch Design Award Foundation and the Dutch city of Eindhoven, DDA is a series of awards to honor he very best of Dutch design in different categories.
The winners were announced on October 29 during Dutch Design Week (October 22-30).
An Awards show, together with an exhibition of the finalists’ work during Dutch Design Week and the publication ‘Dutch Design Today’, form a platform for the full spectrum of Dutch design.
The Netherlands-based housewares supplier is the winner of the DDA Best Client Award 2016. This accolade is for clients who employ design strategically in their organisation. The prize is given in recognition of the good commissioning of design. Criteria are the degree of professionalism, strategy, sustainability and innovation.
Brabantia’s new brand look was described as ‘an outstanding example of the excellent commissioning of design’.
The aim was to reposition Brabantia by ‘supporting its evolution into a stylish brand, creating a new look and feel, a fresh, stylish redesign to delight consumers’.
The company worked intensively with several design agencies to craft its new identity. As a result, Brabantia said the brand has ‘undergone a transformation, both at product level, and in the firm’s communications (online and offline), without sacrificing quality’.
The supplier added that the rebranding has been a commercial success, thanks to the careful selection of designers and design agencies by chief executive officer Tijn van Elderen and the value director (brand, marketing & product innovation) Mechteld Petersen.
Brabantia’s newIcon range